Who we are and what we do.
According to Webster, a paradigm is a way of perceiving the world around us, or a world view. We think it’s more about vision. Paradigm was founded in 2006 by Harlan and Yvette Bowling in Fort Worth, Texas. We operate under the belief that we all have something valuable to share. That’s why our agency is really about you…your ideas, your passion, your vision. Our team specializes in creating reality from vision. Whether it’s branding your company, advertising, web development, styling or staging your space, or diving in the trenches with you, we’re here to do whatever it takes to help you succeed.
Branding is perhaps the most important thing you can do for your business. Your brand is your calling card, your first impression, your identity. A good brand goes a long way toward resonating with your customers. The branding consultation includes a point-by-point investigation of your current branding efforts, and a detailed plan for putting your brand in the forefront.
Consulting is a vague word. We want to make it crystal clear. Our consultations help leaders to see a birds-eye-view of the structure, performance, decision-making, change-management, and effectiveness of their organization. The most important part of the consultation is determining the vision and direction of the organization. Through identifying key objectives, the organization can begin to set a plan of action to attain goals. Sometimes having another set of eyes is all it takes to get from stagnant to launch.
Web / Interactive / SEO
Being constantly connected means your customers can access your vision virtually anytime. The web is an endless sea with infinite possibilities and incessantly evolving technology. It’s our job to make sense of the alphabet soup, and turn it into something you can use. Our websites are search engine optimized, responsive, flexible, and visually striking, so you can focus on the day-to-day needs of your organization.
Digital Marketing / Social Media
Having a great website is only part of your online presence. Your digital strategy offers customers the chance to get to know your company on a personal level, and gives them the peace of mind of purchasing from a friend. In addition, a strong social presence connects you to a growing base from which to draw more connections, clients, and customers. Allow us to sort through the social web and create a strategy that suits you.
Despite what Google says, print communications are alive and well, and they’re not going away any time soon. The key to print marketing is finding the right time and place from which to launch your campaign. You have your brand and identity; now you need a way to spread that identity to the world. Let us help you find the perfect medium to spread your vision. Whether it’s business cards, catalogs, brochures, posters, packaging, or billboards, if it will take ink, we’ll help it stand out.
We’re often involved in projects that fall outside the usual branding, print, and interactive realms of our work. These are the times we get to really let our light shine. Allow us to style your space, design your office, art direct your photo shoot, the sky’s the limit.