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IKEA’s RGB Billboard

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Such an amazing use of space and creativity. Not only did this sort of thinking outside the box create an effective ad right there in Germany, it also created a sensation that brought worldwide publicity to not only IKEA (who probably doesn’t require it) but also to Thjnk, the agency that developed it. Kudos.


The Paradigm Exchange

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We’re working on a new project to come alongside our branding and design services; something a bit more tactile than the digital products and solutions that we’re used to working with. In our free time, we’re often coming up with ideas that don’t suit our typical endeavors. These ideas often include things around the house, for wearing out and about, or for gifts for friends and family. So we decided to gather all of our ideas up and decide on a few to offer for purchase. It should be a fun, unique shop that not only offers you amazing products at low prices, but also engages you to create and imagine your own ideas. We’re not ready to launch the site just yet, but we’d love it if you’d sign up on our email list to get more info soon. We promise we’ll keep your email private, and never give it out to anyone. Looking forward to hearing from you, and sharing more soon!


Mustang Wanted’s “Skywalking”

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Yeah, pretty sure this one won’t end well. Nevertheless, I’m still fascinated by the photos taken by Mustang Wanted (a psuedonym so as to not attract legal attention) where he climbs tall structures and just hangs off them. Honestly, I’m having trouble coming up with the words for this one. I’m sure my mother would have a few. Nevertheless, to keep it brand related, he’s considering monetizing the stunts, possibly taking your logo or brand up into the sky with him.

Berndnaut Smilde's Indoor Clouds

Berndnaut Smilde’s Indoor Clouds

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Really impressed by Berndnaut Smilde, a Dutch artist known for his innovative sculpture pieces. This time he has created clouds indoors by carefully regulating the humidity, temperature and light of a space. Sort of reminds me of Ujin Lee’s “Dust” project that we covered a while back. We’re not the only one’s who think Smilde is great though; his clouds were named on of the “Best Inventions of the Year 2012” by TIME Magazine.